Role details

Role: Full Time | Location: Gurgaon
Joining: Immediate to 3 Months
Overview
Role
We are looking for people who are looking to make a career in Inbound Marketing, it’s a great opportunity to play a leadership role at Inbound Marketing Startup. As HubSpot Partner, MapleSage is a leading the inbound marketing market. This role is an opportunity to further this commitment. It is about becoming one of India’s top inbound marketers.

This role is also being looked at, as a first step towards heading MapleSage (India) Inbound Marketing and becoming the No.1 team member here. It will also decide MapleSage’s (India) future. Are you excited by this challenge?

Autonomy is a key feature of this role, where you will have complete freedom in driving and pursuing all client goals. Plus the added latitude of building teams as the role deem fits.

Responsibilities
Client Delivery

Serve as Client’s Single Point of Contact for all project delivery

Take ownership and complete responsibility of Client Success

Understand the client’s business, industry, revenue model, customer and buyer personas

Develop and execute the inbound marketing strategy to deliver revenue goals

Lead the Client, and Say 'NO' when it is needed. Be the brand guardian and fully understand the creative work, critique and challenge.

Challenge and inspire the client and build MapleSage’s position as a partner by acting as friend-in-need

Drive account profitability

Lead weekly client calls

Ensure regular updates to Clients

Ensure scope is delivered 100%

Manage and Build Teams

Demand and support high quality timely output from client teams

Lead the client team towards delivering compelling and inspiring marketing solutions

Demonstrate team activity to ensure appropriate activity is developed and implemented such that it achieves its objectives.

Brainstorm strategic, creative direction of accounts

Train new team members

Manage the growth of the inbound marketing delivery by creating a replicable pod model

Enthuse digital and inbound marketing into the agency through strategy, team and systems

Work closely with senior Directors to drive team productivity

Participate in HubSpot events - Partner Meets and Inbound

Represent MapleSage at conferences and industry meet-ups

Recommend investments to drive learning, productivity and enthusiasm

Desired Candidate
You take leadership.

You solve problems.

You are honest and authentic.

You will obsess about this role 24x7.

You are unreasonable with timelines.

You are already a success at the intersection of business, marketing and customer acquisition. You are hungry about exploring an opportunity to build on this success, via a leadership role.

You have a track record to validate your interest in this role.

You stand for ROI and can prove your stand.

You are able to prioritize activities that have a link to revenue.

You use digital for business productivity.

You know and use digital tools that only early adopters would.

You write for fun and fame.

You like to learn new things.

Understands what is expected in this role and reflects that understanding in the Cover Letter.

Desired Knowledge and Skills
Ability to understand key consumer insights and drive the most appropriate marketing solutions for our clients.

Knowledge of all the digital channels - UI, UX, Website Design, SEO, Social Media, Web Analytics, Paid Campaigns.

Inner workings of ad tools across Facebook, Adwords, Bing, Instagram, Twitter, LinkedIn, Pinterest.

Influencer Marketing.

Leading SEO and content digital practitioner, up to date with the latest developments and Google Algorithm changes.

Should be creative but take a data driven performance based approach.

Copywriting.

Typing > 75 WPM.

Excellent people manager with a track record of growing teams.

Ability to develop strategic perspective on any subject via strong business analysis skills.

Experience and Qualification
Masters qualification, while we have an affinity for technology backgrounds, we are open to Philosophy as well

Minimum 5 years experience in a Digital agency / Management Consulting like the Big 4 / marketing KPO

HubSpot Software Certification

Achieved ROI on at least 10 integrated full-funnel marketing campaigns across SEO, Social Media, Content and Nurturing.

A good working knowledge of Inbound Marketing, Marketing Automation, CRM.

At Least 1 year direct experience with HubSpot / Infusionsoft / Marketo / LeadSquared or similar software.

Successfully executed at least 10 paid campaigns on Facebook, LinkedIn, Twitter, Google Adwords and Social Media

Strong project management skills during campaign management; experience with software such as Trello, Asana would be desirable.

Exposure to ATL marketing is a plus.

Leveraged Inbound Sales in at least 1 campaign.

Developed more than 10 Buyer Personas.

Developed and executed at least one 3-month content calendar, as part of an overall campaign.

How to Apply? And the Interview Process

Resume and Cover Letter: To apply, click the apply button. Cover letter is very important. You'll not be able to apply without one. The cover letter should contain 1 example each, along the following factors, so that we can get a visual of your capabilities:

Business Strategy - Give an example to show how you used Business Strategy to meet goals

Creativity

Analytics

Project Management, specifically how you have managed multiple projects, at the same time.

Team Management, an example with Millennials would be welcome

Digital Quotient

Writing

Leadership

ROI - Showcase your best project executed from an ROI perspective

Presentation Challenge: If shortlisted, a writing and presentation challenge will be given.

References: Phone call with 2 references who can vouch for your professional work

Interview

Offer